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System Features

  • Patient Registration
  • Insurance Validation
  • Appointment and Resource Scheduling
  • Recall Management
  • Electronic Medical Record History
  • Treatment History
  • Patient Examination On-screen
  • Contact Lens Diagnostics and Ordering from Exam Screen
  • Interface to Third-Party Ophthalmic Equipment
  • Referral Tracking and Letters
  • Posts and Notes
  • Financial Arrangements
  • Charge Schedules
  • Multiple Fee Guides
  • Real-time Account History Display
  • Healthcare, Direct and Third-Party Accounts Receivable
  • Receipts and Statements
  • Day Sheets
  • Confirmation List
  • Production Reporting
  • Electronic Submission and Remittance
  • Integrated Word Processing
  • Form, Requisition and Label Printing
  • Electronic Lab Interface

The System for Optometric Professionals


Genie delivers a full range of benefits to enhance every aspect of your optometric practice.

Business Management Benefits

  • Allows you to set goals, monitor progress and analyze daily, weekly, and monthly services--if desired, on a procedure-code basis to ascertain which activities are most profitable.
  • Allows you to monitor the growth of your practice in terms of financial performance, as well as by new clients and referral tracking.

Target Marketing Benefits

  • Enables you to provide continuity in patient care and cultivate long-term relationships through comprehensive treatment planning and recall management.
  • Provides the ability to gather statistical information through psychographic data, procedure-code analysis or dispensing criteria.

Office Management Benefits

  • Retains appointment information, treatment plans, treatment history and accounts receivable, and combines the ability to display or print account information, statements and receipts.
  • Provides days sheets, confirmation lists, appointment slips, financial arrangement information and charge-out schedules.
  • Allows real-time access to the same account by multiple users, thus enabling different departments to work on one patient's file at the same time.
  • Fosters efficiency by automating activities and advancing towards a paperless office.

Profit Builder/Cost Controller Benefits

  • Facilitates client follow-up--the key to consistent practice and profit growth--through recall management, treatment planning, posts and notes, accounts receivable and prescription renewal.
  • Accomodates multiple lab and lens fee guides with integration of extras, providing an automated charge out process eliminating pricing errors.

End User Benefits

  • Convenience of on-line reporting and information display with access to menus and selections, saving paper and time.
  • Effective tools to manage client accounts via menu and swipe card security, memos, credits, debits, account history and real-time processing.
  • Flexible networking expertise, PC file transfer, and software, hardware and operating-system support.

Read the System Modules to learn more.